The Company:
Almarai is the world’s largest vertically integrated dairy and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company ranked as #1 FMCG Brand in the MENA region and is market leader in all its categories across the GCC. Almarai currently employs over 46,000 employees servicing some 110,000 retail outlets and has reported net income of SAR 2.04 Billion on sales of SAR 19.57 Billion in 2023.
For more details, please visit our website – www.almarai.com.
About the Role:
The Product Manager is responsible of maintaining brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products., specifically in delivering consistency across all marketing initiatives and support with analysis and planning, marketing plan development and communications internally & externally.
Activities:
Follow up with Sales division regarding sales number and performance of 7days products
Lead the business in establishing, managing and achieving the key performance indicators for the product group in the GCC.
Assist in the development of the Annual Marketing Plan Encompassing Consumer, Product, Trade, Promotions and Project schedules.
Managing the product group new product pipeline development, individual briefs and critical path schedules.
Undertake ongoing market analysis to identify new marketing opportunities that support the strategic objectives of each individual product to deliver improved volume, margin and share performance.
Assist in the develop the annual Marketing Plan encompassing the following elements: situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies, NPD and financial budget preparation.
Requirement:
The potential candidates must meet the requirements mentioned below:
Bachelor's degree in Marketing or a related field
Minimum 4-5 years of experience within FMCG in Marketing or specifically category management role - previous marketing experience from Confectionery company is considered a plus
Deep understanding of data gathering methods, such as: Consumer Panel Analysis
Experience in managing a team
Good knowledge on Sales will be a plus
Deep understanding of Marketing functions such as brand/product management, research methods/tools, advanced analysis.
Strong people and stakeholder management capabilities both direct/In-direct level.
Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development, etc.
This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.
Resume Keyword Practices to Avoid
We’ve established that using resume keywords throughout your application boosts your chances of a human hiring manager seeing it.
However, be careful not to overdo it.
Packing your resume full of keywords is almost as bad as not including any at all.
Don’t forget that a real person will (hopefully) see your resume at some point. So use natural language that engages that person.
Tip
Make sure you balance hard skills vs soft skills on your resume to show you’re a rounded candidate.
Otherwise, they’ll think you’re either a bad writer — which indicates your communication skills aren’t good — or assume you’re trying to beat the ATS, making you seem dishonest.
Keyword Stuffing
Keyword stuffing refers to using the same keyword again and again in an unnatural way to get your resume past the ATS.
People engage in keyword stuffing because some ATS software gives applications a higher ranking when it detects a keyword is used more. For instance, an ATS might assign a higher score to a candidate who mentions “search engine optimization” six times over one who mentions it three times.
Here’s an example of how one applicant tried to stuff the keyword “customer satisfaction” in their resume:
Boosted customer satisfaction by 47% by implementing customer satisfaction methods as part of company-wide effort to increase customer satisfaction rates.
Trained 7 new staff members in all aspects of housekeeping, ensuring that they meet health and safety standards
An applicant stuffs the keyword “customer satisfaction” on their resume.
See how extreme this is?
This technique might get your resume past the ATS, but will immediately turn off the hiring manager — ruining your chances of getting hired.